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Sales Manager - Sports Software SaaS



Sales & Business Development
Sheffield, UK
Posted on Thursday, May 30, 2024

Coordinate Sport provides software solutions for managing sports activities. Our platform is designed to streamline operations for a variety of users, including franchise owners, enterprise partners, and national governing bodies. Our software offers features like session bookings, staff scheduling, and compliance management, aiming to improve efficiency and increase participation in sports activities.

We are seeking a highly motivated and results-driven Sales Manager to join our expanding team. The Sales Manager will be responsible for leading our sales efforts, driving revenue growth, and building strong relationships with clients in the sports industry. This role requires a strategic thinker with a passion for sports and technology, capable of using their own initiative and developing strategies to capture new market opportunities.

Essential Duties and Responsibilities:

  • Sales Strategy and Execution: Develop and implement effective sales strategies to achieve revenue targets and expand market share.
  • Client Relationship Management: Build and maintain strong relationships with key stakeholders in the sports industry, including National Governing Bodies, local authorities, and sports organisations.
  • Pipeline Management: Manage and maintain a robust sales pipeline. Track and report on sales performance metrics, and provide regular updates to senior management.
  • Collaboration: Work closely with the marketing, product development, and customer success teams to ensure a cohesive approach to sales and customer satisfaction.
  • Product Knowledge: Develop a deep understanding of our SaaS solutions and effectively communicate their value proposition to potential clients.
  • Market Analysis: Conduct market research to identify new business opportunities, understand industry trends, and stay ahead of competitors.
  • Negotiation and Closing: Lead negotiations with prospective clients, and close deals that align with the company’s goals and objectives.


  • Successfully deliver all assigned projects on time, within budget, and to the client's satisfaction
  • Maintain a high level of customer satisfaction by proactively addressing concerns and exceeding expectations
  • Develop and nurture strong relationships with clients, becoming a trusted advisor on project management and solutions

Knowledge, skills and abilities

  • Experience in sales is essential, preferably in SaaS or sports technology.
  • Proven track record of meeting or exceeding sales targets.
  • Excellent communication, negotiation, and presentation abilities.
  • Passion for sports and a deep understanding of the sports industry.
  • Self-motivated and results-oriented.
  • Customer-centric mindset with a focus on delivering exceptional service.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Proficiency in CRM software and sales analytics tools.

Knowledge, skills and abilities

  • Competitive salary and commission structure.
  • A supportive and collaborative work environment.
  • The chance to make a significant impact in the sports industry with innovative technology solutions.
  • Opportunities for professional growth and development.

If you're excited about the prospect of working with us in a growing dynamic company and helping our customers achieve their goals, we encourage you to apply.

Join us in this pivotal role and contribute to the success of our business.