About Us

We’re building the AI-native orchestration layer for Marketing teams - automating the work that slows them down and enabling lean teams to operate like F500 businesses; from campaign briefs and performance reporting to creative review, compliance workflows, and paid media analysis. Our platform is purpose-built for marketing, trained on real marketing workflows and deeply integrated with ad platforms, CRMs, brand assets, and analytics tools.

The Role

We’re looking for an experienced Automation & CRM Lead to own and optimize our CRM (HubSpot) and GTM engineering/outreach infrastructure (Clay, Smartlead). This role is central to how we build, manage, and activate our pipeline.

You’ll be responsible for building high-quality, targeted lists, designing scalable outreach systems, and ensuring we stay organized, proactive, and data-driven in how we engage our prospects from top-of-funnel through mid-funnel and beyond.

Key Responsibilities

• CRM Ownership (HubSpot)
  
  • Fully own and manage our HubSpot instance end-to-end
  • Build and maintain clean, structured databases with clear segmentation
  • Develop workflows, automations, and pipelines that support both marketing and sales efforts
  • Ensure data integrity, consistency, and usability across teams
• List Building & Audience Development
  
  • Source, build, and continuously refine high-quality contact lists for:
    
    • Events
    • Outreach campaigns
  • Implement smart segmentation strategies to improve targeting and personalization
  • Enrich and maintain data to ensure relevance and accuracy
• Outreach & Campaign Execution
  
  • Design and execute scalable outbound campaigns using Clay (email, sequences, etc.)
  • Collaborate with marketing and partnerships teams to align messaging and targeting
  • Track performance and optimize campaigns based on data insights
• Event Support
  
  • Build and manage event-specific CRM workflows (invites, follow-ups, attendee tracking)
  • Ensure seamless coordination between outreach, RSVP tracking, and post-event engagement
• Analytics & Optimization
  
  • Monitor CRM performance, campaign metrics, and pipeline health
  • Create dashboards and reporting to inform decision-making
  • Continuously improve processes to increase efficiency and conversion rates

What We’re Looking For

• Deep expertise in HubSpot and Clay
• Strong understanding of both marketing and sales funnels
• Proven experience in list building, segmentation, and outbound strategy
• Highly detail-oriented with a passion for clean, structured data
• AI and Automation-native mindset with the ability to build your own technical flows
• Experience supporting events, partnerships, or community-driven businesses is a plus
• Proactive, organized, and comfortable owning systems end-to-end

Why Join Passionfruit

• Be a key player in shaping how we scale our network and relationships
• High ownership and autonomy in building systems from the ground up
• Fast-moving, collaborative environment with ambitious growth plans

Success in This Role Looks Like

• A highly organized, reliable CRM that the entire team trusts
• Consistently high-quality, well-targeted outreach lists
• Automated systems that reduce manual work and improve efficiency
• Strong engagement and conversion across campaigns and events
• Clear visibility into pipeline and performance metrics

Working hours and location

Location: London, Chancery Lane (3 days per week in office)

Hours: 9-6pm

For more information or to apply to this role please contact jess@usepassionfruit.com

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